IT WAS A shocking announcement.
Just weeks after the conclusion of the 1993 season, Green Bay Packers defensive coordinator Ray Rhodes surprisingly stepped down from his position for personal reasons.
Rhodes was respected amongst players, having elevated the Packer defense from No. 23 to No. 2 in the NFL in just his second year — their best ranking in nearly 20 years.
Head coach Mike Holmgren needed someone who could keep the consistency Rhodes brought to the unit.
All he had to do was turn on old San Francisco 49ers game film.
Holmgren spent six seasons as quarterbacks coach and offensive coordinator under legendary coach Bill Walsh. He had also coached two of the greatest quarterbacks in NFL history in Joe Montana and Steve Young.
Shurmur’s Rams were in the 49ers’ division and played each other twice a year during the regular season. Running a West Coast Offense built on timing, precision and rhythm. So, Shurmur’s sound and disciplined defense often rattled the 49ers, who won four Super Bowls throughout the decade.
Some of the Rams’ most memorable wins with Shurmur over the 49ers included a 38-16 victory in 1988 against the eventual Super Bowl champions. It continued in 1989 with a 13-12 win, one of only two losses the 49ers suffered that season as they went on to claim their second consecutive Super Bowl. In 1990, the Rams added another signature win, beating San Francisco 28-17 and snapping an NFL-record-tying 18-game winning streak.
“Whenever we played the Rams, he always gave me the most problems within the first 15 plays of the game,” Holmgren remembered. “Of all the teams we played, he always gave me the most problems and we had some great battles.”
“It was always a tremendous chess match, trying to find a way to somewhat control that great team,” Shurmur said in 1996 about the 49ers. “They did things so well and played so fast and would get such a rhythm going, that you’d try and find a way to slow them down if you could.”
Shurmur had spent the previous three seasons as defensive coordinator for the Phoenix Cardinals under Joe Bugel, whom he worked with as coaches with the Lions. Shurmur continued his innovations by being one of the first coordinators to run a “Big Nickel” defense with five defensive backs, two linebackers and four down linemen that utilizes bigger defensive backs or hybrid linebackers/safeties to disrupt offenses.
The Cardinals’ defense improved throughout Shurmur’s three seasons despite their 15-33 record that led to the dismissal of Bugel and his staff.
After Haskell, who joined Holmgren’s staff in 1992, recommended he talk to Shurmur about the opening, Holmgren knew he had his coach.
“I didn’t know if I had a shot to get him,” Holmgren said. “I was just so excited to be able to get him in Green Bay, because he was exactly what I thought we needed and wanted. I think what separated him from a lot of people is that he would adjust the scheme to the players he had.
“He drew up the defense and moved players around based on the players he had instead of sticking to a particular scheme and never made it too complicated for them to understand. He’d say, ‘Who do I have?’ The great coaches have the ability to do that.”
“The biggest thing about Fritz was he was all football,” former Packers general manager and Pro Football Hall of Famer Ron Wolf said. “He was dedicated, driven and extremely thorough.”
Shurmur inherited perhaps the greatest defensive lineman in NFL history in Reggie White. An ordained evangelical minister who retired with 198 career sacks (second all-time), White had signed with the Packers in 1993 as one of the NFL’s first big-name free agents after a seven-year career with the Eagles. He was a first-team All-Pro selection six times in Philadelphia.
White had rare abilities to affect games with elite speed, athleticism and strength – often overpowering offensive linemen with his famous one arm “club-and-rip” move – while playing close to 300 pounds.
Having never coached a player of White’s caliber, Shurmur relied on his basic principles of putting players in the best positions to make plays.
He made White an even more effective player while taking pressure of double and triple teams off him.
This was on display in the 1994 NFC Wild Card showdown against Barry Sanders and the Detroit Lions. The Lions’ defense was top 10 in overall and rushing defense and facing the league’s rushing champion who totaled 1,883 yards on the ground during the regular season.
Shurmur’s answer to stopping Sanders was to play White more on the inside instead of his traditional position on the outside. Using his massive frame and power to their advantage, White affected Sanders’ running lanes and helped Green Bay limit him to minus-1 yard rushing on 13 carries – a career-low for the future Pro Football Hall of Famer – and the Lions to minus-4 overall in the Packers’ 16-12 victory.
It was the lowest rushing total for a team in the playoffs in 31 years.
“[Barry had] been burning up the league, and he had a hard time making a first down against Fritz’s defense,” Pro Football Hall of Fame coach Dick Vermeil, who served as ABC’s color analyst in the broadcast booth for the game, said. “Of course, Reggie White had something to do with it as well, but the overall defensive team shut him down and won the football game.”
The 1995 version of the Packers’ defense was even better.
Ranked No. 4 in the league in both total defense and scoring defense, Green Bay went 11-5 during the regular season behind an MVP season from quarterback Brett Favre before it lost to the Cowboys in the NFC Championship game.
One of the greatest moments Scott remembers having with his father took place in the NFC Divisional Round game against the 49ers the week prior.
The defending Super Bowl champions were favored by 9.5 points with a cast of 10 Pro Bowlers, including Young and the league’s all-time leading receiver in Jerry Rice.
Scott was able to make it and stay at the Packers hotel with Fritz, who slipped him an all-access sideline pass for the game the next day.
On the first play for the 49ers’ offense, Young dumped a pass off to Adam Walker in the flat as linebacker Wayne Simmons – who was Shurmur’s favorite player he coached in Green Bay – came rushing in to blow up the play. The ball was jarred loose, and rookie cornerback Craig Newsome scooped it up and went all the way to the end zone for a touchdown.
Green Bay never looked back, constantly pressuring Young and giving up few big plays in the 27-17 victory. Shurmur used a three-man front repeatedly or would drop a lineman into coverage to throw the offense’s timing off.
“It was one of my dad’s best games schematically,” Scott said.
A first-round pick in the 1993 NFL Draft, Simmons was a gifted outside linebacker but had his share of troubles. There were disciplinary issues with the team as well as off field run ins with the law. Rhodes and the previous defensive staff had challenges trying to find the right approach with him.
However, Shurmur recognized Simmons’ talents and gave him a clean slate with no judgement from past perceptions. Simmons loved Shurmur because of that and rewarded him with his play. When Simmons was surprisingly traded halfway through the 1997 season, Shurmur broke down in tears as he shared the news in a defensive team meeting.
“He gave [Wayne] the leeway he needed and treated him with respect and dignity like an adult,” Scott said. “Wayne was tough as hell and was really physical, which my dad also loved. They really had a special relationship.”
A historic season came in 1996.
For the first time since 1967, the Packers had the NFL’s No. 1 ranked defense and scoring defense, giving up just 13.1 points and 259.8 yards per game. They also set a league record by allowing only 19 touchdowns in a 16-game regular season.
With a defense led by White and first-team All-Pro safety LeRoy Butler – who Shurmur deemed most effective at the line of scrimmage – and an offense in which Favre won his second straight MVP, Green Bay went 13-3 and made its first Super Bowl since that 1967 season.
It was the finest hour of Shurmur’s career as a coach.
Playing the Patriots, in which Parcells was now the head coach of, the Packers held New England to 43 yards on the ground and forced four turnovers. White totaled three sacks, including two on back-to-back plays in the third quarter, that helped power them to the 35-21 win.
“I'm not sure that without Fritz's direction, we would’ve even gotten into the game,” Wolf said.
Shurmur’s entire family was at the New Orleans Superdome that night – including Peggy, Scott and Sally Ann.
During the after party at the team hotel, the Packers’ equipment staff went from table to table with the Vince Lombardi trophy. As the gleam of the iconic prize made its way to the Shurmur family, Fritz grinned from ear to ear knowing what he had accomplished was worth a lifetime of sacrifices and memories to achieve greatness.
“He never looked happier than that moment,” Sally Ann said. “He thought of all the great football coaches he knew who never even got a chance to coach in a Super Bowl as well.”
The Packers made it back to the Super Bowl in 1997 but lost to the Denver Broncos. The pass defense was most effective, allowing just 10 scores through the air and no passing touchdowns in the final 35 quarters of the season, including the playoffs.
Behind first-team All-Pro Butler and NFL Defensive Player of the Year White, Green Bay produced a franchise-record 50 sacks but fell to the 49ers in the Wild Card round on a Young touchdown strike to Terrell Owens with eight seconds left.
It turned out to be the final defensive play of Shurmur’s coaching career.